William is a Vietnamese-American cultural commentator, presenter, and author known for exploring identity and global pop culture. A BBC World Service presenter, he won Best Arts & Culture Series at the 2025 Rockie Awards for his documentary Vietnam: Return to Banana Garden Market, inspired by his memoir Wild Dances.

He founded Wiwibloggs, the world’s most-followed Eurovision site, and is widely recognized as a leading Eurovision commentator.

William has hosted major cultural events across Europe and Asia and serves as music ambassador for celebrASIA. A Harvard and SOAS graduate, he previously worked as a foreign correspondent for Time and other major outlets.